Marketing management refers to the process of planning, organizing, directing, and controlling an organization’s marketing activities. The ultimate goal of marketing management is to increase sales and profits by creating a positive image for the organization and building strong relationships with its customers.
Marketing management is crucial for businesses because it helps them identify and satisfy customers’ needs and wants. By creating effective marketing strategies and campaigns, businesses can differentiate themselves from competitors and reach its target audience more efficiently. Successful marketing management also helps businesses build brand awareness and loyalty, increase customer retention, and drive long-term growth.
Some of the benefits of marketing management include increased revenue, improved customer satisfaction, enhanced brand reputation, and better market positioning. It also helps businesses stay relevant and competitive in an ever-changing market.
